|
| Week over Week: $997K for 10/23 to 10/29 vs. $1.1M for 10/16 to 10/22 | | Profit: -9.7% to $997K |
|
 |
Profit's decrease vs. last week is a loss of $107K | |
unit_sale_price fully explains profit's decrease | | Without the negative impact of this driver, profit would have been up +4.7% instead of down -9.7% |
|
|
| Profit is
-$107K
because: | Percent
Change |  |
| Independent
Impact | |
| Incremental
Impact | |
| | -9.6% | -$158K | -$158K |
| Explains
-$158K
| | Fully explains the $107K decrease |
|
|
|
| Between unit_sale_price and unit_cost, unit_sale_price had a much greater impact on profit. | | Profit | 
-9.7% |
| |
| Sale Price | |
-9.6% | | |
| Cost | |
-9.4% | |
|
|
|
| 1. Metric › unit_sale_price -9.6% | | unit_sale_price is down -9.6% between 10/23 to 10/29 ($1.5M) and 10/16 to 10/22 ($1.7M), resulting in a decrease of -$158K. |
| | unit_sale_price is
down
-$158K
because: | Percent
Change | |
| Independent
Impact | |
| Incremental
Impact | |
| | -22.3% | -$94K | -$94K |
| | product_category | |
Social Game |
|
| -13.7% | -$76K | -$52K |
 | | campaign | |
announcement_blast |
|
| -17.4% | -$24K | -$26K |
| Explains
-$173K
| | Fully explains the $158K decrease |
|
|  | | Without unit_sale_price's -9.6% decrease, overall profit for 10/23 to 10/29 would have been up +4.7% instead of down -9.7%. |  |
| |
|
|
| What else is driving profit? |
|
|
|
| Column | Driver | Abs. Change | Pct. Change | Overall Impact | | Metric | unit_sale_price | $158K | 9.6% | 14.3% | | source | Social Media | $66K | 23.2% | 6% | | product_category | Social Game | $51K | 13.9% | 4.7% | | Metric | unit_cost | $51K | 9.4% |  4.7% | | product_category | Electronic Game | $40K | 10.8% | 3.6% | | campaign | linkedin | $30K | 35.9% | 2.7% | | campaign | bing ads | $20K | 25.6% | 1.8% | | campaign | twitter | $19K | 24.4% | 1.7% | | campaign | announcement_blast | $18K | 19.4% | 1.6% | | product_name | Monopoly | $18K | 40.1% | 1.6% | | source | Email Marketing | $16K | 6.1% | 1.5% | | source | Paid Acquisition | $16K | 5.6% | 1.4% |
|
|
| Column | Driver | Abs. Change | Pct. Change | Overall Impact | | campaign | yahoo | $8,405 | 10.1% | 0.8% | | product_name | Dominoes | $8,162 | 35.9% | 0.7% | | product_name | Candy Land | $7,972 | 24.7% | 0.7% | | campaign | weekly_newsletter | $7,651 | 9.4% | 0.7% | | product_name | Atari 2600 | $7,583 | 23.8% | 0.7% | | campaign | outbrain | $4,965 | 7.3% | 0.4% | | product_name | Hungry Hungry Hippos | $2,774 | 9.1% | 0.3% | | campaign | google ads | $1,486 | 2.1% | 0.1% | | product_name | Uno | $1,034 | 2.5% | 0.1% | | product_name | Pretty Pretty Princess | $950 | 2.3% | 0.1% | | product_name | Rock 'Em Sock 'Em Robots | $817 | 2.3% | 0.1% | | product_name | Dungeons & Dragons | $754 | 2.8% | 0.1% |
|
|
| This analysis compares total profit between 10/23 to 10/29 and 10/16 to 10/22. | | The following dimensions are included in analysis of potential drivers of profit: | |
product_name (e.g. "Atari 2600") | |
product_category (e.g. "Board Game") | |
source (e.g. "Email Marketing") | | campaign (e.g. "announcement_blast") |
|
| The data was retrieved using a SQL query on Thu. October 30, 2025 at 3:35am EST. | |
