| | | | Week over Week: $1,035,319 for 6/23 to 6/29 vs. $1,032,051 for 6/16 to 6/22 | | Profit: +0.3% to $1.0M |
|  |
Profit's increase vs. last week is a gain of $3,268 | |
Email Marketing, Paid Acquisition, and yahoo together fully explain profit's increase | | Without the positive impact of these 3 drivers, profit would have been down -5.5% instead of up +0.3% |
|
|
| Profit is
+$3,268
because: | Percent
Change |  |
| Independent
Impact | |
| Incremental
Impact | |
| |
+13.6% | +$34K | +$34K |
|
+5.9% | +$14K | +$14K |
|
+13.9% | +$12K | +$12K |
| Explains
+$60K
| | Fully explains the $3,268 increase |
|
|
| | Between unit_sale_price and unit_cost, unit_sale_price had a much greater impact on profit. | | Profit |
+0.3% |
| |
| Sale Price | |
+0.2% | | |
| Cost |
-0.2% | |
|
| |
| 1. source › Email Marketing +13.6% | | Email Marketing profit is up +13.6% between 6/23 to 6/29 ($287K) and 6/16 to 6/22 ($253K), resulting in an increase of +$34K. |
| | Email Marketing profit is
up
+$34K
because: | Percent
Change | |
| Independent
Impact | |
| Incremental
Impact | |
| |
+14% | +$53K | +$53K |
| Explains
+$53K
| | Fully explains the $34K increase |
|
|  | | Without Email Marketing's +13.6% increase, overall profit for 6/23 to 6/29 would have been down -3% instead of up +0.3%. |  |
| | Between unit_sale_price and unit_cost, unit_sale_price had a much greater impact on Email Marketing profit. | | Profit | |
+13.6% |
| |
| Sale Price | |
+14% | | |
| Cost | |
+14.7% | |
|
|
|
| 2. source › Paid Acquisition +5.9% | | Paid Acquisition profit is up +5.9% between 6/23 to 6/29 ($255K) and 6/16 to 6/22 ($241K), resulting in an increase of +$14K. |
| | Paid Acquisition profit is
up
+$14K
because: | Percent
Change | |
| Independent
Impact | |
| Incremental
Impact | |
| |
+4.2% | +$16K | +$16K |
|
+8.8% | +$5,570 | +$1,132 |
| Explains
+$17K
| | Fully explains the $14K increase |
|
|  | | Without Paid Acquisition's +5.9% increase, overall profit for 6/23 to 6/29 would have been down -1.1% instead of up +0.3%. |  |
| | Between unit_sale_price and unit_cost, unit_sale_price had a much greater impact on Paid Acquisition profit. | | Profit | |
+5.9% |
| |
| Sale Price | |
+4.2% | | |
| Cost | |
+1.1% | |
|
|
|
| 3. campaign › yahoo +13.9% | | yahoo profit is up +13.9% between 6/23 to 6/29 ($96K) and 6/16 to 6/22 ($84K), resulting in an increase of +$12K. |
| | yahoo profit is
up
+$12K
because: | Percent
Change | |
| Independent
Impact | |
| Incremental
Impact | |
| |
+11.4% | +$15K | +$15K |
| | product_category | |
Board Game |
|
|
+4.4% | +$1,426 | +$1,046 |
| Explains
+$16K
| | Fully explains the $12K increase |
|
|  | | Without yahoo's +13.9% increase, overall profit for 6/23 to 6/29 would have been down -0.8% instead of up +0.3%. |  |
| | Between unit_sale_price and unit_cost, unit_sale_price had a much greater impact on yahoo profit. | | Profit | |
+13.9% |
| |
| Sale Price | |
+11.4% | | |
| Cost | |
+6.5% | |
|
|
|
| | What else is driving profit? |
|
| | | Column | Driver | Abs. Change | Pct. Change | Overall Impact | | source | Organic Search | $30K | 10.7% | 2.9% | | campaign | bing | $22K | 21.8% | 2.1% | | campaign | google | $19K | 21% | 1.9% | | source | Social Media | $15K | 5.9% | 1.5% | | product_name | Trivial Pursuit | $14K | 36.9% | 1.4% | | campaign | google plus | $12K | 18.9% | 1.2% | | product_name | Pretty Pretty Princess | $12K | 34.7% | 1.2% | | campaign | facebook | $11K | 17.3% | 1.1% | | product_category | Social Game | $11K | 3.2% | 1.1% | | product_name | Battleship | $8,486 | 21.7% | 0.8% | | product_name | Simon | $7,339 | 22.1% | 0.7% | | product_name | Candy Land | $6,180 | 15.5% | 0.6% |
| | | Column | Driver | Abs. Change | Pct. Change | Overall Impact | | source | Email Marketing | $34K | 13.6% | 3.3% | | product_name | Scrabble | $21K | 71.7% | 2% | | campaign | weekly_newsletter | $17K | 22.5% | 1.7% | | product_name | Life | $16K | 71.2% | 1.5% | | source | Paid Acquisition | $14K | 5.9% | 1.4% | | product_category | Board Game | $14K | 4.1% | 1.3% | | campaign | outbrain | $12K | 22.8% | 1.2% | | campaign | yahoo | $12K | 13.9% | 1.1% | | campaign | announcement_blast | $9,477 | 11.1% | 0.9% | | campaign | linkedin | $8,871 | 13.5% | 0.9% | | campaign | industry_news_in_context | $7,604 | 8.4% | 0.7% | | product_name | Sorry! | $7,390 | 18.6% | 0.7% |
| |
| This analysis compares total profit between 6/23 to 6/29 and 6/16 to 6/22. | | The following dimensions are included in analysis of potential drivers of profit: | |
product_name (e.g. "Atari 2600") | |
product_category (e.g. "Board Game") | |
source (e.g. "Email Marketing") | | campaign (e.g. "announcement_blast") |
|
| The data was retrieved using a SQL query on Mon. June 30, 2025 at 3:35am EST. | |
|
| |
