|
| Week over Week: $1.0M for 12/22 to 12/28 vs. $1.1M for 12/15 to 12/21 | | Profit: -3.1% to $1.0M |
|
 |
Profit's decrease vs. last week is a loss of $33K | |
unit_sale_price fully explains profit's decrease | | Without the negative impact of this driver, profit would have been up +2.7% instead of down -3.1% |
|
|
| Profit is
-$33K
because: | Percent
Change |  |
| Independent
Impact | |
| Incremental
Impact | |
| | -3.9% | -$62K | -$62K |
| Explains
-$62K
| | Fully explains the $33K decrease |
|
|
|
| Between unit_sale_price and unit_cost, unit_sale_price had a greater impact on profit. | | Profit | 
-3.1% |
| |
| Sale Price | |
-3.9% | | |
| Cost | |
-5.3% | |
|
|
|
| 1. Metric › unit_sale_price -3.9% | | unit_sale_price is down -3.9% between 12/22 to 12/28 ($1.5M) and 12/15 to 12/21 ($1.6M), resulting in a decrease of -$62K. |
| | unit_sale_price is
down
-$62K
because: | Percent
Change | |
| Independent
Impact | |
| Incremental
Impact | |
| 
| | product_category | |
Board Game |
|
| -11.3% | -$62K | -$62K |
| -14.1% | -$16K | -$19K |
 | | campaign | |
announcement_blast |
|
| -25.3% | -$41K | -$14K |
| Explains
-$96K
| | Fully explains the $62K decrease |
|
|  | | Without unit_sale_price's -3.9% decrease, overall profit for 12/22 to 12/28 would have been up +2.7% instead of down -3.1%. |  |
| |
|
|
| What else is driving profit? |
|
|
|
| Column | Driver | Abs. Change | Pct. Change | Overall Impact | | Metric | unit_sale_price | $62K | 3.9% | 5.8% | | product_category | Board Game | $40K | 10.9% | 3.8% | | Metric | unit_cost | $29K | 5.3% |  2.7% | | campaign | announcement_blast | $28K | 25.4% | 2.6% | | product_name | Operation | $18K | 38.4% | 1.7% | | product_name | Dungeons & Dragons | $16K | 33.3% | 1.5% | | source | Organic Search | $15K | 5.7% | 1.4% | | campaign | outbrain | $15K | 19.6% | 1.4% | | campaign | linkedin | $11K | 14.3% | 1% | | product_name | Connect Four | $10K | 26% | 1% | | source | Email Marketing | $9,551 | 3.4% | 0.9% | | source | Social Media | $8,166 | 3.1% | 0.8% |
|
|
| Column | Driver | Abs. Change | Pct. Change | Overall Impact | | campaign | weekly_newsletter | $12K | 13.3% | 1.1% | | product_name | Pong | $11K | 45% | 1.1% | | product_name | Mouse Trap | $11K | 35.8% | 1% | | product_name | Risk | $10K | 30.1% | 1% | | campaign | facebook | $10K | 16.2% | 1% | | product_name | Pretty Pretty Princess | $10K | 32.2% | 0.9% | | campaign | google ads | $8,893 | 13.5% | 0.8% | | product_name | Atari 2600 | $8,825 | 31.1% | 0.8% | | product_category | Electronic Game | $7,304 | 2.1% | 0.7% | | product_name | Twister | $6,939 | 24.7% | 0.6% | | product_name | Scrabble | $6,508 | 20.5% | 0.6% | | campaign | industry_news_in_context | $6,265 | 7.7% | 0.6% |
|
|
| This analysis compares total profit between 12/22 to 12/28 and 12/15 to 12/21. | | The following dimensions are included in analysis of potential drivers of profit: | |
product_name (e.g. "Atari 2600") | |
product_category (e.g. "Board Game") | |
source (e.g. "Email Marketing") | | campaign (e.g. "announcement_blast") |
|
| The data was retrieved using a SQL query on Mon. December 29, 2025 at 3:35am EST. | |
